Customers nowadays:• are playing an

Customers nowadays:• are playing an active role in combatting climate change by making informed choices when they shop. The buying public is becoming more discerning and no longer regards consumption purely as a matter of satisfying personal needs, but rather as a way of exercising responsibility, too• look for environmentally friendly packaging and products that are not tested on animals. Manufacturers are having an even greater responsibility to significantly reduce packaging volumes and it is important to customers those products are produced under fair conditions including the materials used. • pay particular attention to whether or not a product has been made from renewable raw materials – such as bamboo, recycled packaging waste or even unusual materials like coffee grounds. Purchasing products grown or made locally avoids long-distance transport and therefore minimises CO2 emissions.