Market-oriented reform is to make the market play a leading role in the allocation of resources, but it does not mean absolute marketization. In the process of promoting marketization, the so-called market prediction data and market collection data are mixed with non-marketization factors, so it is necessary for the cigarette marketing center to carry out macro-control and effectively reduce the impact of non-marketization. In order to speed up the supply-side reform and balance the production and sales, we must have a plan and expectation for the development of the brand under the premise of respecting the market, and arrange production and contract connection under the premise of conforming to the market law and brand development plan.