everybody is good, this is the second team, we will report "based on analysis of millet intelligence lives in" intelligent household industry. the first part, the analysis of the industry background as well as the research object. First of all, smart home is the combination of traditional home appliances and intelligent technology, to it is far beyond the traditional sense of the house, the sum of household appliances. our research object, the millet technology company was founded in 2010, with smartphones, on mobile phones as the core product, combined the Internet of things technology founded the smart home meters home brand. At present, Mi Jia is in the leading position in the domestic intelligent home industry. millet on product system is most outstanding characteristic is, on products, millet product development mode of the users to participate in product development, compared with the other company is unique. on marketing, from word of mouth marketing, hunger marketing, fans marketing to feelings, millet company on the choice of marketing strategy and practice always walk at the forefront of Internet marketing. which it finally put forward, the entire scene intelligent marketing system on the service, in 2017, millet, green rice company took the lead in intelligent household industry has established the intelligence lives in 4 s shop experience. millet Boston matrix analysis, the results are as follows. Its star products are Xiaomi mobile phone, Xiaomi TV and Xiaomi router, its profitable products are Xiaomi speakers and Xiaomi Mini, its problem products are Xiaomi air purifier and Xiaomi projector, and its recession products are Xiaomi water filter.