The economic and rational assumptio

The economic and rational assumptions of the supplydemand control algorithm did not always motivate drivers’behaviors, as it does not account for feelings of unfairnessabout dynamic surge pricing [14]. Most passengers reported that surge pricing was unfair, and they tried to avoid it if they could. Some drivers, in particular ones that used the ridesharing services as passengers, expressed that they thought that surge pricing was unfair and they did not try to chase surge-priced areas. The appeal of increased incomes in surge priced areas did not motivate some drivers who also drove primarily for social, rather than financial reasons.Trusting their own knowledge more than algorithmic dataA couple of drivers had more trust in their own knowledge and experience driving in the city than in the unpredictable surge pricing algorithms. In part, the drivers did not have knowledge to evaluate how accurate surge-priced areas were. For example, P19 stated: “They probably do have some kind of algorithm over people who open up the app to request the ride, and they might have noticed, but they don't tell us how those [surge-priced areas] work. I ignore them for the most part, because I'm from here. […] I've lived here 35 years.