网红营销是伴随着移动互联网发展，自媒体在社会媒体中的话语权不断增加而出

网红营销是伴随着移动互联网发展，自媒体在社会媒体中的话语权不断增加而出现的！从成为一个网红，打造个人品牌的角度出发，首先是选择一个有价值适合自己的平台，例如微信公众平台、微博、知乎然后是生产自己的内容，形成自己内容的调性，抓住自己的核心用户群体，个人品牌的建立是十分重要与有价值的。从电商网红们的粉丝购买力得到了释放，造就了现象级的“网红经济”。90后生来即是互联网原住民，在物质渐丰的成长环境中，他们更愿意筛选与自己价值观相符的信息，更愿意追随与自己品味相近，个性相似的网红，完成从“最划算”到“我喜欢”的消费行为转换，尤其是年轻女性粉丝，已成为网红营销闭环中的消费主力军。

With the development of mobile Internet, we media's voice in social media is increasing! From the perspective of becoming an online celebrity and building a personal brand, the first is to choose a valuable platform suitable for yourself, such as wechat public platform, microblog, Zhihu, and then produce your own content, form the tonality of your own content, and grasp your own core user group. The establishment of personal brand is very important and valuable. The purchasing power of fans from e-commerce online celebrities has been released, creating a phenomenal "online Red economy". The post-90s are born Internet aborigines. In the growing environment of increasing material wealth, they are more willing to screen information consistent with their own values, and are more willing to follow the online popularity with similar taste and personality, so as to complete the transformation of consumption behavior from "most cost-effective" to "I like". Especially young female fans, they have become the main force of consumption in the closed loop of online popularity marketing.

Marketing in online celebrity is accompanied by the development of mobile Internet, and the media's right to speak in social media is increasing! From the perspective of becoming a online celebrity and building a personal brand, first, choose a valuable platform suitable for you, such as WeChat public platform, Weibo, Zhihu, then produce your own content, form the tonality of your own content, and seize your core user groups. The establishment of personal brand is very important and valuable. The purchasing power of fans from e-commerce online celebrity has been released, creating a phenomenal "online celebrity economy". Born after 90s, they are Internet aborigines. In the growing environment of material abundance, they are more willing to screen out information consistent with their own values, and they are more willing to follow online celebrity, who has similar tastes and personalities to them, and complete the conversion of consumption behavior from "the most cost-effective" to "I like it". Especially young female fans have become the main consumer in the closed-loop marketing of online celebrity.