Listening 7 TranscriptEven in the digital age, many newspapers and magazine are printed on paper. That means “print ads” are still important to companies with a product to sell. Print ads may be expensive, but they allow companies to choose their audience. In addition, the audience can spend as long as they want looking at the ad.Print ads normally have three things in common: a photograph or other image, a message, and a design – including colors and fonts. A successful print ad does not need to appeal to everyone – only to people who might buy the product.