Compared with past knowledge and experience, cultural factors are also something that needs to be considered when choosing international managers. The core of success in international missions is cultural awareness and understanding of the influence of culture on daily business operations. If the expatriates don't understand the culture of the host country, when they face the cultural shock, it is likely that they have negative emotions and are eager to return to their home country, which leads to no motivation to complete the assigned international tasks well.
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