We can analyze the past purchase data of consumers, so that we can more clearly understand consumers' shopping habits, interests and purchase intentions. On this basis, we can subdivide, speculate users' demand or potential demand for agricultural products, refine the positioning of people, tap potential customers, find marketing opportunities and operation directions according to their differential characteristics, and comprehensively improve Enhance the core influence of customers. This paper analyzes the penetration rate, volatility, adoption times, adoption fees and other characteristics of consumer demand business to understand the use of consumer business and the future development trend. Combined with the business, analyze the consumer information such as brand / package / reputation / consumer grade, age, relationship circle such as friend circle 2.30g family circle, consumer terminal information (operating system, support ability), and understand the layout and development trend of the consumer group's sub business behavior preference.
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