In accordance with the present situation and the developing trend of material industry, the concept of eco- friendly material is put forth. These newly - developing materials have such characteristics as satisfactory performance, resources or energy saving, eco - friendly, recyclable, renewable, and so on. At present, the disposable plastics, fashionable in the international community, is a kind of good eco- friendly material in that it can decompose and vanish by itself once being cast off, without polluting the environment. The application of those regenerable material, such as regenerable paper, paper- pulp,plastics and glass, not only can save resources, but benefits to the environmental protection. The inner- coats of Nokia cell phone packs, well- structured and light, are made of regenerable paper which can be recycled and saves the resources and cost as well. Conclusion The ecological design, as a new designing method, has already aroused international approval and consideration. Just as the theme of the design exhibition held by British Cultural Council: the best design is the design of energy- saving, resources- saving, time - saving and pollution - free; the best materials are those recyclable and regenerable; the best technological process is the one that is harmless. In the 21st century, more broader market only belongs to those who design and manufacture green products.