摘要：电子商务物流又称网上物流，就是基于互联网技术，旨在创造性的推动物

摘要：电子商务物流又称网上物流，就是基于互联网技术，旨在创造性的推动物流行业发展的新商业模式;随着互联网的日益发展和电子商务市场的不断扩大，物流行业已经成为经济发 展不可或缺的一股新生力量，但随着 电子商务行业的不断发展升级，其发展程度不均衡、基础设施不完善、服务水平较低等弊端也逐 渐凸显，在农村尤为突出。与国内相比，国外主要关注农业电子商务发展模式和平台、涉农企业电 子商务采用行为、电子商务与农业供应链、农业生产资料电子商务等。本文以韵达物流为例，对韵达农村电商物流配送发展现状进行研究，并针对其发展中存在的一系列问题，提出解决对策。

Abstract: e-commerce logistics, also known as online logistics, is a new business model based on Internet technology to creatively promote the development of logistics industry; With the increasing development of the Internet and the continuous expansion of the e-commerce market, the logistics industry has become an indispensable new force for economic development. However, with the continuous development and upgrading of the e-commerce industry, the disadvantages of uneven development, imperfect infrastructure and low service level have gradually become prominent, especially in rural areas. Compared with foreign e-commerce and agricultural production chain, domestic enterprises mainly focus on the development of e-commerce and agricultural materials. Taking Yunda logistics as an example, this paper studies the development status of Yunda rural e-commerce logistics distribution, and puts forward countermeasures according to a series of problems existing in its development.

E-commerce logistics, also known as online logistics, is a new business model based on Internet technology, aiming at creatively promoting the development of logistics industry. With the development of the Internet and the continuous expansion of the e-commerce market, the logistics industry has become an indispensable new force for economic development. However, with the continuous development and upgrading of the e-commerce industry, its disadvantages such as uneven development, imperfect infrastructure and low service level are gradually becoming prominent, especially in rural areas. Compared with domestic countries, foreign countries mainly pay attention to the development mode and platform of agricultural e-commerce, the adoption behavior of e-commerce in agriculture-related enterprises, e-commerce and agricultural supply chain, e-commerce of agricultural means of production, etc. Taking Yunda Logistics as an example, this paper studies the development status of rural e-commerce logistics distribution in Yunda, and puts forward solutions to a series of problems in its development.