"Mourning culture" refers to an emerging youth subculture that is prevalent in cyberspace and is marked by decadence. The main manifestations are "mourning" emoticons, poisonous chicken soup, commercial products, and youth labels. As a special way for some youth groups mainly born in the 90s to release their emotions, relieve pressure, express interest demands, and seek comfort, it not only presents the dominant characteristics of pessimism, anxiety, and decadence, but also contains the hidden characteristics of entertainment and self-deprecation. . The generation and development of "mourning culture" is the result of the interaction of economic and social factors, network factors, foreign cultural factors, youth's own factors, and commercial marketing factors. It is the coexistence of rationality and fallacy.
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