Value proposition usually refers to why customers recognize and are willing to buy the products or services of an enterprise, that is, what value the products or services of an enterprise can bring to customers or meet their needs. The value proposition in the sustainable business model includes two meanings: 1. What kind of products or services can an enterprise provide; 2. Who is the target customer or market of an enterprise. Without a target customer or market, the value of an enterprise's products or services cannot be realized. In addition, the sustainable business model will include more stakeholders into the scope of the enterprise's access to value proposition, including the environmental and social aspects, that is, what positive impact or negative impact the enterprise's products or services can bring to the environment and society.<br>
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