网络促销对消费者行为影响——以小红书为例摘要随着大数据时代的来临，网络

Network promotional impact on consumer behavior - for example to Little Red Book <br>Summary <br>With the advent of the era of big data, dramatically rapid development of online shopping, the introduction of large amounts of data offers a myriad of product information for consumers, but also resulted in information overload problem. Little Red Book and other electronic business platform and therefore actively carried out a series of network sales practices, hoping to improve consumers' online shopping experience and achieve the ultimate goal of increasing sales. The network marketing actually have an impact in terms of what will consumer behavior, and there will be the theme of the impact study to what extent is the paper. This paper selects a number of domestic and foreign literature, network marketing, consumer behavior and interactions between the two were summarized review and as a basis for the network marketing factors influencing consumer behavior are summarized. As used herein, the survey analysis of network marketing and consumer behavior factors were analyzed together, according to research findings presented to the Little Red Book and conclusions corresponding improvement strategy. <br>Keywords: Little Red Book; network marketing; consumer behavior; e-commerce

The Influence of Network Promotion on Consumer Behavior-- Take Xiao Hong's Book as an Example<br>Summary<br>With the advent of the era of big data, the rapid development of online shopping, the introduction of a large amount of data for consumers to provide countless commodity information, but also caused information overload and other problems. The reforest and other e-commerce platforms, such as Xiaohong book, have also actively carried out a series of online promotional behavior, hoping to improve the experience of consumers online shopping and achieve the ultimate goal of increasing sales. And the network promotion in what aspect will have an impact on consumer behavior, and what extent the impact is the subject of this paper. This paper selects some literatures at home and abroad, summarizes the interaction between network promotion, consumer behavior and the interaction between the two, and summarizes the factors of the influence of network promotion on consumer behavior. This paper uses the investigation and analysis method to combine the influence factors of network promotion with the behavior of consumers, and according to the conclusion of the research, puts forward the improvement strategy corresponding to the conclusion to Xiao Hongshu.<br>Keywords: Little Red Book; Network Promotion; Consumer Behavior; E-Commerce

The influence of online promotion on consumer behavior -- a case study of xiaohongshu<br>abstract<br>With the advent of the era of big data, the rapid development of online shopping, the introduction of a large number of data for consumers to provide numerous commodity information, but also caused information overload and other problems. Xiaohongshu and other e-commerce platforms have also actively carried out a series of online promotions, hoping to improve consumers' online shopping experience and achieve the ultimate goal of increasing sales. The topic of this paper is exactly what aspects of online promotion will affect consumer behavior, and to what extent. This paper selects a number of literature at home and abroad, summarizes the network promotion, consumer behavior and the interaction between them, and on this basis summarizes the influencing factors of network promotion on consumer behavior. This paper uses survey analysis method to analyze the influencing factors of online promotion and consumer behavior. According to the research conclusion, it puts forward the corresponding improvement strategy to xiaohongshu.<br>Key words: xiaohongshu; online promotion; consumer behavior; E-commerce