Value is all paying customers can get all of them. Both factors (time, money, effort) to pay its value to consider when describing some customers, as well as its resulting benefits.
Value is what customers get for all they pay. Some customers describe value with both the factors they pay (time, money, effort) and the benefits they receive.
Value is all that customers can get from all their efforts. Some customers describe value considering both the factors they pay (time, money, effort) and the benefits they get.<br>