abstract<br>In today's development trend, with the rapid development of economic globalization and network, customer relationship management has become a hot topic and a key issue of enterprises and companies. Whether you are a company that has been in operation for decades or even hundreds of years, or you are just a company that has just started a business, you cannot do without the management of customers and the relationship management of customers. Customer relationship management plays a more and more important role in our development process, but many companies or enterprises still ignore this problem. Next, I will analyze the importance of customer relationship management.<br>Key words: customer relationship management, importance, innovation<br>
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