For the occasional sponsors group w

For the occasional sponsors group we can see that the previous personal relationship between the sponsors and the creative team is the basis for the transmission of information, which coincides with the main motivation to support. The survey data show that 63% (62.2%) of this group know about the project through some friend or acquaintance who is part of the project. This forms the first core support group (Belleflame et al., 2010), that is, those who become involved in the funding of the project by virtue of those pre-existing relationships. The rest of the possible ways to transmit information are then marginal, because the second majority of answers also allude to a previous acquaintance that could be understood as a personal relationship based on weaker ties. In the case of those who have collaborated in more than one project, we an observe that the circulation of information is distributed differently. The survey inquired in the way in which the collaborators had heard or found out about the project, making a distinction between the first and the last supported project (when not having the possibility of asking for each one of them).The first thing that caught our attention was that the data were distributed in the same way for the occasional sponsors and for the first project supported by frequent collaborations. It seems like when doing their first donation/collaboration they were in similar conditions as those of the first group (occasional sponsors).