本文采用PEST分析法、波特五力模型分析法就云南昆明区域市场营销环境的

本文采用PEST分析法、波特五力模型分析法就云南昆明区域市场营销环境的营销现状进行阐述分析，目的是通过分析昆明地区D胰岛素的市场状况，针对NN公司现在存在的问题给出改进措施建议，提高企业业绩的同时为糖尿病患者减轻痛苦，为社会做贡献。研究结果显示D胰岛素市场占有率低的原因是D胰岛素仍处于产品导入期，具有知晓率低，利润率低且公司宣传力度比较温和的特点。D胰岛素想要在已经成型的云南市场占有一席之地，需要对自身具有明确的定位，针对产品导入期的特点快速制定有针对性的措施。

本文采用PEST分析法、波特五力模型分析法就云南昆明区域市场营销环境的营销现状进行阐述分析，目的是通过分析昆明地区D胰岛素的市场状况，针对NN公司现在存在的问题给出改进措施建议，提高企业业绩的同时为糖尿病患者减轻痛苦，为社会做贡献。 研究结果显示D胰岛素市场占有率低的原因是D胰岛素仍处于产品导入期，具有知晓率低，利润率低且公司宣传力度比较温和的特点。 D胰岛素想要在已经成型的云南市场占有一席之地，需要对自身具有明确的定位，针对产品导入期的特点快速制定有针对性的措施。 ...

In this paper, PEST analysis method and Porter five force model analysis method are used to analyze the marketing situation of Kunming regional marketing environment. The purpose is to analyze the market situation of d Insulin in Kunming region, and give suggestions for improvement measures against the existing problems of NN company, so as to improve the performance of the enterprise and alleviate the suffering of diabetic patients and contribute to the society. The results show that the reason for the low market share of insulin D is that insulin D is still in the period of product introduction, which has the characteristics of low awareness, low profit margin and moderate publicity. If d Insulin wants to occupy a place in the formed Yunnan market, it needs to have a clear positioning for itself, and quickly formulate targeted measures according to the characteristics of the product introduction period.<br>