Loaded language works in part becau

Loaded language works in part because of the way the human brain is structured and operates. When a person experiences something, the brain creates a memory of the experience that connects to the emotional centers of the brain — that is, the individual remembers not only facts, but also feelings. During new experiences, the brain recalls these memories. The brain is hard-wired to respond to emotion first, as having to rationalize through everything first could pose a serious threat in times of immediate danger. When someone uses loaded language, they depend on this initial emotional response, although they cannot guarantee that a listener or reader will not use the rational centers of the brain to override the emotions that are sparked.