What is marketing? Many people think that marketing is called sales, simply think that selling a product is marketing, is selling. A simple transaction process is indeed a sales process, but it is by no way the same as marketing. There are also some people think that the goods sent to shops, shopping malls someone to buy is marketing, in fact, it is not, can only be said to be a small part of marketing. The concept of marketing goes far beyond that, and we can't do it with dots. There is a fundamental difference between sales and marketing. Marketing is production-oriented, while marketing is market-driven. This paper will start from the concept of enterprise and marketing, to explore the importance of marketing to enterprises.
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