You now need to dig deep into the feedback you are getting fromyour customers. Is the entire idea one they do not see value in? Ordo they see value in the idea, but the current prototype is notparticularly user friendly? What could make it better? Your job nowis to learn fast. If there is merit in your idea, find out what isresonating and what is not. Then tweak the prototype and get itback in front of your customers for more quick feedback. Rinse andrepeat until you know you have an idea worth investing even moretime and money in