In 2022, the two companies released a position paper focused on the joint initiative to increase the use of recovered carbon black. The position paper outlined the reasoning behind this important call to action and the goals that Bridgestone and Michelin plan to achieve through this collaboration. Bridgestone and Michelin collaborated with recovered carbon black (rCB) suppliers and other stakeholders in the value chain to define initial proposals for standards, including grades, specifications, and awareness of quality and performance requirements for the tire industry. The two companies have produced a set of definitions, proposed specifications, and guidelines for regulatory requirements, as well as a foundation for supporting the growth of the rCB industry.