而这正符合抛锚式教学的核心本质。所谓抛锚式教学即“要求教学建立在有感染

而这正符合抛锚式教学的核心本质。所谓抛锚式教学即“要求教学建立在有感染力的真实事件或真实问题的基础上，通过学生间的互动交流，凭借学生的主动学习生成学习亲身体验从识别目标提出目标到达成目标的全过程。”这类真实事件或问题就作为抛锚，而建立和确定这些事件或问题，就可以形象的比喻为抛锚。<br>在抛锚式教学模式中，学生不是知识的被动接受者，而是主动建构者；教师不是知识的灌输者，而是教学过程的帮助者；教材所提供的知识不再是教师传授的内容，而是学生主动建构意义的对象，媒介也不再是帮助教师传授知识的手段，而是学生主动学习的认知工具。这样的教学才是广告专业教学的理想境界，才能真正做到以学定教以生为本。

This is in line with the core essence of anchor throwing teaching. The so-called anchored teaching means that "teaching is required to be established on the basis of infectious real events or real problems, through the interactive communication between students and relying on students' active learning to generate learning experience, from identifying goals, putting forward goals to achieving goals." Such real events or problems are regarded as anchoring, and the establishment and determination of these events or problems can be vividly compared to anchoring.<br>In the anchored teaching mode, students are not passive recipients of knowledge, but active constructors; Teachers are not inculcators of knowledge, but helpers in the teaching process; The knowledge provided by textbooks is no longer the content taught by teachers, but the object of students' active construction of meaning. The media is no longer a means to help teachers impart knowledge, but a cognitive tool for students' active learning. This kind of teaching is the ideal realm of advertising teaching, and can we really focus on learning and teaching and students.

This is in line with the core essence of anchored teaching. The so-called anchored teaching means that "teaching is required to be based on infectious real events or real problems, and through the interaction between students, students can learn to experience the whole process from identifying goals, putting forward goals and achieving goals through active learning." Such real events or problems are regarded as anchors, and the establishment and determination of these events or problems can be vividly compared to anchors. In anchored teaching mode, students are not passive receivers of knowledge, but active constructors. Teachers are not instigators of knowledge, but helpers of the teaching process; The knowledge provided by textbooks is no longer what teachers impart, but the object of students' active construction of meaning. Media is no longer a means to help teachers impart knowledge, but a cognitive tool for students' active learning. This kind of teaching is the ideal realm of advertising professional teaching, and it can truly be based on learning, teaching and students.