本文以移动阅读的发展现状以及移动付费阅读平台的付费策略为切入点，阐述大

This article takes the development status of mobile reading and the payment strategy of mobile payment reading platform as an entry point to explain the current status of mobile payment reading behavior of college students. First, analyze the functions, payment models, sections, features, and profit models of typical mobile reading apps with high user penetration and usage rates. Second, investigate the current status of mobile payment reading for college students, understand the willingness of college students to pay, and summarize the payment Factors affecting reading behavior. The research results show that 12 factors including reading content, reading products, paid price, reading platform and social impact have varying degrees of influence on college students' mobile paid reading behavior. Related suggestions.

This paper takes the development of mobile reading and the paid strategy of mobile paid reading platform as the starting point, and expounds the current situation of mobile paid reading behavior of college students. Firstly, the typical, user penetration and high usage of mobile reading app function, payment mode, section, characteristics and profit model analysis, secondly, research college students mobile pay reading status quo, understand the mobile pay intention of college students, summarize the impact of paid reading behavior factors. The results show that 12 factors in reading content, reading products, paid price, reading platform and social impact have different effects on college students' mobile paid reading behavior.

Based on the development of mobile reading and the payment strategy of mobile paid reading platform, this paper expounds the current situation of College Students' mobile paid reading behavior. First of all, it analyzes the functions, payment models, sections, characteristics and profit models of typical mobile reading apps with high user penetration and usage rate. Secondly, it investigates the current situation of College Students' mobile paid reading, understands their willingness to pay for mobile reading, and summarizes the influencing factors of paid reading behavior. The results show that 12 factors, including reading content, reading products, paid price, reading platform and social impact, have different effects on College Students' mobile paid reading behavior. Finally, the research results are analyzed, discussed and relevant suggestions are put forward.<br>