Abstract: The 21st century is the information age, the rapid development of the Internet makes innovation more and more important, finance also ushered in the great challenges of this era. This paper takes Haier Group as the research object, through the analysis of its financial management model innovation, finds that it has a vital impact on enterprise development. By comparing the important changes that occur before and after innovation, the importance of the innovation model of enterprise financial management is summarized. Therefore, we should pay more attention to the role of innovation, and actively carry out financial management model innovation, and constantly enrich the strategy of enterprise model innovation, closely follow the pace of the times, promote the development of enterprises.
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