Anyone who has tried video gaming knows how entertaining and challenging it can be. What might not be known is that the total video game market is projected to be $111 billion for 2015. It is no wonder why companies such as Microsoft channel a lot of energy into the design and manufacture of video gaming consoles to satisfy that market. Microsoft’s first offering was the Xbox in 2001 followed by the Xbox 360 in 2005, which has been touted to be the most influential product in the market because of its emphasis on digital media and online and multiplayer gaming. How did this trail-blazing product come into being? Four years after the introduction of Xbox, Microsoft needed to quickly design, develop, and produce a new product. Sony’s PlayStation 2 was dominating the video game market, and Microsoft needed a new product to compete with the impending release of PlayStation 3. Developing such a product is a project of massive proportions. The project consisted of four phases: (1) design, (2) analysis, (3) development, and (4) launch. The result was Xbox 360.