Abstract: Yongping County walnut cultivation has a long history, in recent years is an amazing rate of growth, the formation of a certain scale and remarkable results, the development of walnut industry to promote the growth of farmers' income in mountainous areas, become the way out of poverty and become rich and the key pillar industry of Fuminxing County. However, there are still some problems in the development process, this paper mainly from the walnut industry development status quo and marketing strategy issues to analyze, find out the main factors restricting the development of walnuts, and put forward relevant countermeasures.<br>Keywords: Yongping County; Walnut industry; Development status quo; marketing strategy
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