Increase the reward function of quality content, and give quality content a more direct way to prove creative ability and gain more financial incentives; The hot list of little red books, similar to the hot list of Weibo and Zhihu, is established to inform users of the current trend, improve users' immersion time, and thus increase user stickiness.The new incentive mechanism for users, such as daily check-in reward, viewing time reward, shopping reward, sharing reward, etc., enables users to get incentives not only from the spiritual and emotional aspects, but also from the material benefits, and these rewards can be used for the cash deduction of social welfare and other e-commerce sectors, thus forming a cycle.