This shift to computers is part of

This shift to computers is part of what has been argued elsewhere is a “computerization movement” (Meyer, “Framing”). Camera companies, therefore, developed strategies to inscribe “knowledge programs” and incorporate them in almost every digital camera. Although the programs to set the right combination for shooting common objects (portraits, landscapes, sports, etc.) were already incorporated in analogue cameras, the design of digital cameras took this logic further and also incorporated “simulations” of former combination between processes and equipment (black and white, sepia, vignettes, “old photo” looks, etc.). The camera inscribes, using algorithmic computer routines, complex photographic processes that are transformed into choices that appear simple to the photographer. Thus, with the advent of digital technology, photography users gained control over the process while new knowledge and economic and power connections were made with computer and technological companies. At the same time, new distribution-showing circuits were generated and are rapidly becoming key actors in creating photographic meaning