在渠道策略上，我认为有以下几种优化的方法：1.品牌官网对于大多品牌来说

In terms of channel strategy, I think there are the following optimization methods: <br>1. Brand official website <br>For most brands, they have their own official website, and most of the brand official website not only introduces the brand concept and product display, but also Provide direct purchase services, so that potential customers and customers can make purchases directly after browsing the company's official website. The official website direct sales channel has great advantages in terms of user trust and no need to pay commissions or commissions from third-party platforms. <br>2. Live broadcast platform distribution <br>Live broadcast platform distribution, that is, relying on a professional live broadcast platform, through the preliminary preparation of the host team (product selection, pricing, preferential strategies, supply chain, etc.), in the process of live broadcast through the host's experience and introduction of products to promote customers A sales channel that directly places an order in the live broadcast room to achieve conversion. Generally speaking, the distribution of live broadcast platforms often takes the launch of new brands, regular brand promotion, brand new, and regular marketing events as opportunities to carry out sales cooperation between brands and anchors, and between brands and live broadcast platforms.

In terms of channel strategy, I think there are the following optimization methods:<br>1. Brand official website<br>For most brands, they have their own official websites, and most brand official websites provide direct purchase services in addition to brand concept introduction and product display, so as to facilitate potential customers and customers to purchase directly after browsing the enterprise's official website. The direct sales channel on the official website has great advantages in terms of user trust and no need to pay commission or profit from the third-party platform.<br>2. Live broadcast platform distribution<br>Distribution of live broadcasting platform, that is, by virtue of the professional live broadcasting platform, through the early preparation of the anchor team (selection, pricing, preferential strategies, supply chain, etc.), in the process of live broadcasting, through the anchor's experience and introduction of products, it is a sales channel that enables customers to place orders directly in the live broadcasting room to realize transformation. Generally speaking, the distribution of live broadcasting platform often takes the opportunity of new brand promotion, regular brand promotion, brand renewal and regular marketing events to carry out sales cooperation between brand and anchor, brand and live broadcasting platform.

In terms of channel strategy, I think there are the following optimization methods: 1. Brand official website For most brands, they have their own official website, and most of the brands, official website, besides brand concept introduction and product display, also provide direct purchase services, so that it is convenient for potential customers and customers to purchase directly after browsing official website. Official website's direct sales channel has great advantages in terms of user trust, no need to pay the commission of the third-party platform or draw percentage, etc. 2. Live broadcast platform distribution Live broadcast platform distribution, that is, with the professional live broadcast platform, through the preliminary preparation of the anchor team (product selection, pricing, preferential policies, supply chain, etc.), in the process of live broadcast, through the anchor's experience and introduction of products, customers are urged to place orders directly in the live broadcast room to realize the transformation of sales channels. Generally speaking, the distribution of live broadcast platform often takes the opportunity of new brand promotion, brand regular promotion, brand new and regular marketing events to carry out sales cooperation between brand and anchor, brand and live broadcast platform.