依托“音乐社交”的差异化定位，网易云音乐充分利 用社交的互动、参与和关

Relying on "social music" differential positioning, Netease cloud music full advantage of social interaction, participation and network building relationships play a unique way to create a social ecosystem, will outperform other music products, we have accumulated a large number of faithful in the short term users and good reputation. Modern Communication believes that communication is two-way, interactive, audience communicators not only information, but also the recipients of information. For music social classes APP, the audience participation and interaction is the vitality of products to survive, effectively platform, content and users to integrate and mobilize the enthusiasm of users to participate and share creativity, to create sophisticated, with sticky collective common circle, is an important force for good product to survive. It is worth noting that the "social + music" mode for a platform to build and product operations is of great significance, but music has always been the core of the product, but only an auxiliary and social services to music. Music products must always give top priority to quality music services, to create the best user viewing experience, rather than let social pre-empt, ignoring the importance of the music itself.

Relying on the differentiated positioning of "music social", NetEase Yun Music fully benefits from social interaction, participation and network construction to create a unique social ecosystem, in the same kind of music products stand out, in a short period of time accumulated a large number of loyal users and good reputation. Modern communication believes that communication is two-way, interactive, the audience is not only the spread of information, but also the recipient of information. For the music social app, audience participation and interaction is the vitality of the product to survive, effectively integrate the platform, content and users, mobilize the enthusiasm and creativity of users to participate in sharing, to create a mature, sticky collective circle, is a good product to survive an important force. It is worth noting that the "social music" model is important for platform building and product operation, but music is always at the heart of the product, and social interaction is only to assist and serve the music. Music products must always put the quality of music services first, to create the best audio-visual experience for users, rather than to make the social more social, ignoring the importance of music itself.

Relying on the differentiated positioning of "music social interaction", Netease cloud music makes full use of social interaction, participation and relationship network construction to create a unique social ecosystem, which stands out from similar music products and accumulates a large number of loyal users and good reputation in the short term. According to modern communication science, communication is two-way and interactive. The audience is not only the disseminator of information, but also the receiver of information. For music social app, the participation and interaction of the audience is the vitality of the survival of the product. It is an important force for the survival of a good product to effectively integrate the platform, content and users, mobilize the enthusiasm and creativity of users' participation and sharing, and create a mature and cohesive collective common circle. It is worth noting that the "social + music" mode is of great significance for platform building and product operation, but music is always the core of the product, while social is only to assist and serve music. Music products must always put the quality of music services at the first place, to create the best audio-visual experience for users, rather than letting social interaction take over, ignoring the importance of music itself.