Lao Ma's hierarchy of needs theory helps product managers grasp the needs of users from a macro level and the product's own functions may meet the needs of users, the specific products reflect: physiological needs, such as shopping, takeaway products, such as security needs, such as financial products, Alipay, etc., belonging and love needs, such as social products,<br><br>WeChat, strangers, etc.; respect demand, such as the ranking in the game, WeChat in the reward, like, etc.; cognitive needs, such as a variety of content paid products, such as aesthetic needs, such as music products, video products, etc.; self-fulfilling needs, such as writing products. Of course, sometimes a product can also meet the user's multi-faceted needs, such as hot Net-a-Porter music, music products themselves are only to meet the aesthetic needs of users, but NetEase Yun music through song commentary this function, let users listen to the song at the same time, find emotional resonance, to obtain a sense of belonging, Even users may gain respect for the comments that have been praised by others.
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