With a wide audience of original cl

With a wide audience of original clothing popularity and original culture, scholars began to study and discuss original clothing and original fashion brand culture. Referencedliterature on original fashion brands can be divided into several categories. The first category analyzes future market development trends for original garments, mainly from a commercial perspective in 2013, such as Zhang Yanling's "Original Fashion Brands" and Zou Zhiping. Liu Xiaoqing's "original costume" confuses the game "", Natsuyan's "original costume" small "climate", etc.The second category is to look at the design styles and methods of clothing of original fashion brands from a design perspective, such as Liu Xiao's "Fashion Original Clothing Graphic Value Concept". The third category is to analyze original clothing and trends. Chang Myao's "Analysis of the Phenomenon of" Original Fashion Brands "Fujinon Wen Hwan", Yang Hetin and Chang Jayao "A Brief Story on Mutual Marketing of Cultural and Social Development of Original Fashion Brands", Cultural from a cultural point of view such as Xiao Lin's "Original Fashion Brand: One Spirit" City "", Chang Yi's "Development and Dissemination of Trendy Clothing Brands", etc.There is another category that explores the development of the original fashion brand culture from the original fashion brand development process, such as Bu Jian's "Analysis of Hong Kong Original Fashion Brand Culture-Taking the Hong Kong IT Group as an Example".