The diversification of sports function leads to the diversification of sports consumption motivation of college students, and the body-building and entertainment become the main motivation that affects the sports consumption of college students in Pingdingshan. There are some differences between men and women in the main motives of sports consumption of university students in Pingdingshan, such as physical fitness, beauty and comfort, entertainment and leisure, daily use, pursuit of fashion and brand belonging. The motives of non-sports Consumption are sports fitness, leisure and entertainment, hobbies, interpersonal communication, pursuit of fashion and conformity. Although the proportion of boys and girls in the group comparison motivation has decreased, correct education is still needed.