With the continuous updating and transformation of information technology, enterprises in the process of implementing marketing work, it is necessary to make full use of diversified self-media media, promote the diversified development of marketing methods, and ultimately in the market to form a certain voice. In the network economy model, the rapid rise of e-commerce enterprises, mainly due to the efficient use of social software, and constantly develop from the media platform, with the help of a new medium to carry out marketing work, to achieve communication with the vast number of consumers. Therefore, in order to improve the efficiency of marketing and improve the economic efficiency of enterprises, major enterprises can take self-media promotion as the main marketing promotion mode, and appropriately supplemented by other network promotion models, to ensure that marketing can meet the needs of the public.
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