Another criticism of hygge, at least the way Americans do it, is that there’s too much focus on hygge products, which takes away from its true spirit. In a 2018 Mashable article, Danish-born writer Laura Byager wrote: ”[A]s soon as hygge is being used to sell you stuff you don’t need, it loses its meaning.”But from a health perspective, hygge’s value is clearly positive, Dr. Pradeep says. “It’s good we’re doing it, and it’s good we have clever and smart ways to do it,” he says. “No one needs to be mad that some concept from Denmark is being adopted elsewhere.”