首先,平安银行广东省分行在进行网点布局的过程中,缺少科学合理的前瞻性,

First of all, in the process of outlet layout, Ping An Bank Guangdong Branch lacked scientific and reasonable forward-looking, did not conduct proper market research when opening the outlet, and did not conduct targeted based on the consumption level of the local residents of the outlet and the customer's financial service needs. Adjustments and arrangements. Secondly, some outlets have been established for a long period of time, with small operating areas, outdated internal facilities, aging machines, and poor surrounding operating environment. These outlets do not have the capacity for sustainable development, and it is difficult to meet the growing financial needs of customers. At the same time, the configuration of self-service equipment such as ATM is not reasonable enough, the number of off-line self-service banking equipment is relatively small, and it is generally concentrated in urban areas and county areas. There are almost no self-service banks in township areas. <br>2. The outlet function lacks features. <br>Differences in regional location will lead to different services for banks, and also different operating characteristics of banks. However, at present, the functional settings of commercial bank outlets of Ping An Bank Guangdong Branch are basically the same, and most bank business outlets only provide traditional financial services.

First of all, Ping An Bank Guangdong Branch in the process of network layout, lack of scientific and reasonable forward-looking, in the opening of the network did not carry out appropriate market research, not according to the network local residents consumption level and customer's financial services needs to carry out targeted adjustment and arrangements. Secondly, some outlets because of the establishment of a relatively long time, there is a small operating area, old internal facilities, aging machines, poor surrounding business environment and other phenomena, this part of the network does not have the ability to sustainable development, difficult to meet the growing financial needs of customers. At the same time, ATM and other self-service equipment configuration is not reasonable enough, the number of off-line self-service banking equipment is small, generally concentrated in urban areas and county areas, township areas almost no set up self-help bank.<br>2. The function of the dot lacks the characteristics.<br>Regional location differences will lead to different services for banks, but also lead to different characteristics of the bank's business. But at present, Ping An Bank Guangdong Branch Commercial Bank branch function is basically the same, most of the bank outlets only provide traditional financial services

First of all, in the process of network layout, Guangdong Branch of Ping An Bank lacks scientific and reasonable foresight, does not carry out appropriate market research when opening network, and does not make targeted adjustment and arrangement according to the consumption level of local residents in the network and the financial service demand of customers. Secondly, some outlets have been established for a long time, such as small business area, old internal facilities, aging machines, poor surrounding business environment and so on. These outlets do not have the ability of sustainable development, which is difficult to meet the growing financial needs of customers. At the same time, the configuration of ATM and other self-service equipment is not reasonable, and the number of off bank self-service bank equipment is small, which is generally concentrated in urban and county areas, and there is almost no self-service bank in township areas.<br>2. The function of outlets lacks characteristics.<br>The difference of regional location will lead to the difference of the bank's service object and the difference of the bank's management characteristics. But at present, the function setting of commercial bank outlets in Guangdong Branch of Ping An Bank is basically the same, and most of the bank outlets only provide traditional financial services<br>