Big data is a large number of complex structures, many types of data collection, is a cloud-based data processing and application model. Big data means that the amount of data involved or data types, so that can not use the current mainstream tools in a short period of time to effectively analyze and process the data, through the integration of filtering, cross-taking, association and sharing, in order to transform the data into incremental value, the formation of intellectual capital, so that the data into a resource for enterprise services, data value play that data assets, big data can accurately analyze user behavior habits, consumption habits and other important information.
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