There are five directions of marketing management in marketing strategy: First, the production concept is mainly to attract consumers at lower and reasonable prices, and in the production process using low cost and quality for higher productivity. Second, the concept of the product is that consumers prefer high-quality, innovative and performance products, and the management who provide the product will continue to improve and improve the product to make the product better. Third, the concept of sales is a more common marketing direction, unless the company actively carry out large-scale sales or promotions to stimulate and attract the favor of consumers, otherwise in the absence of a general promotion, consumers will not buy this product. Fourth, the marketing concept is mainly to achieve the sales company's goals, focusing on the needs of the target market and to meet customer needs. Fifth, the concept of social marketing is mainly to determine the needs of the target market, consumer interest, the organization's marketing strategy will improve the well-being of consumers and society, to provide customers and create value, is a social and environmentally responsible marketing.
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