The latest Gc advertising campaign expresses this aspirational element of the brand in a luxury lifestyle ambiance where Gc customers can empathize with the stylish dynamic young couple full of the joy of living, realising their dreams in the magnificent environs of the Eden Roc resort in the Swiss town of Ascona – the perfect combination of Swiss prestige and fashionable way of life, just like the Gc brand itself. The advertising campaign was shot by Pino Gomes who shot the original Moments of Smart Luxury campaign for Gc in 2011.