今天的字体设计概念已经突破了以往将文字进行个别形象美化的局限，利用文字

Today's font design concept has broken through the limitations of the individual image beautification in the past, using the visual communication function of the text to seek and create more colorful visual language forms in the two-dimensional space. Font design is actually the process of font graphic and font linguistic. Through the organic combination of text and graphics, the visual communication function of the text is improved, which provides a broad world for people's information communication and the creation of new cultural ideas. Communicating information is the main purpose of font design creativity and innovation.

今天的字体设计概念已经突破了以往将文字进行个别形象美化的局限，利用文字的视觉传达功能，在二维空间寻求和创造更加丰富多彩的视觉语言形式。字体设计实际就是字体图形化和字体语言化的过程，通过文字与图形的有机结合，提高文字的视觉传达功能，为人们的信息沟通和营造新的文化思想提供了广阔天地。传达信息是字体设计创意与创新的主要目的。

Today's concept of font design has broken through the limitations of individual image beautification of characters in the past, using the visual communication function of characters to seek and create more colorful visual language forms in two-dimensional space. Font design is actually the process of font graphics and font language. Through the organic combination of text and graphics, the visual communication function of the text is improved, which provides a broad world for people's information communication and new cultural ideas. Conveying information is the main purpose of font design creativity and innovation.