Suzhou, as an important historical and cultural city in the south of the Yangtze River, has designated the protection plan of the ancient city since 1986. However, in the later period of urban construction, the problems of too high skyline, too messy scale of building facade, colors, materials and shapes also resulted in the lack of urban regional characteristics and amenity. Therefore, taking the old city of Suzhou as an example, this paper studies the skyline marginal outline, the touchability of materials, the visual impression of colors, the visual aesthetics of architectural forms and other contents of the city facade from the perspective of visual perception and tactile perception, and based on this, discusses the method of Reinvention of the regional characteristics of the city facade, with a view to improving the problems of the image convergence of the city facade and the loss of regional characteristics of historical cities, enhancing the identifiability of cities, and enhancing the sense of belonging and urban memory of residents.
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