Secondly, from the perspective of price regulation, although the pricing of Chuanqi Automobile Products is set by Chuanqi Automobile Headquarters, in the actual marketing process, some 4S dealers have a phenomenon of "escape goods" in order to meet their own interests , Or raise prices for some high-volume cars. If this method is not corrected in time, it will greatly damage Trumpchi's corporate image and ultimately lead to loss of consumers, which is not conducive to the health and sustainable development of Trumpchi's brand.