Therefore, the university has gradually become the main battlefield of the dissemination of new media, and the university students have become the main force of the use of new media.There is no denying that the new media has penetrated into every aspect of college students' life. New Media has become an indispensable tool for college students to study and live, and Higher Media Literacy will help college students form a good outlook at this stage, better and faster integration into society in the future.