The second of the four consumer products is shopping products. Shopping products are consumer products that consumers usually compare in attributes such as quality, price, and style during the selection and purchase process. Therefore, the difference between the two types of consumer products introduced so far is that shopping products are usually purchased less frequently and are more careful. Therefore, consumers spend more time and energy to collect information and compare alternatives. The types of consumer products that fall into the category of shopping products are: furniture, clothing, used cars, aviation services, etc. In fact, marketers usually distribute these types of consumer products through fewer outlets, but in order to provide more in-depth sales support, help customers compare.
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