针对部分高校图书馆不同时期、不同程度存在的阅读推广“内卷化”现象，以“

Aiming at the "involution" phenomenon of reading promotion in some university libraries in different periods and to varying degrees, taking 64 university libraries in the "National Reading Demonstration Base" as an example, analyze the main reasons for the "involution" of reading promotion This lies in: low visibility of libraries, absence of promotion organizations, professional burnout of librarians, insufficient method innovation, and low willingness of students to participate. To crack the "involution" of reading promotion, measures should be taken to increase funding, create "gold" quality of reading promotion, implement quality diagnosis and reform of reading promotion, and strengthen the construction of a reading promotion system.

Aiming at the phenomenon of reading promotion "inner roll", which exists in different periods and degrees in some university libraries, taking the 64 university libraries in the "national reading demonstration base" as an example, the main causes of reading promotion "inner roll" are: low display of libraries, lack of promotion organizations, job burnout of librarians, insufficient innovation in ways, and low willingness of students to participate. Cracking the reading promotion "inner roll" should take measures such as increasing the investment, creating the quality of reading promotion "gold", carrying out reading promotion quality consultation and reform, and strengthening the construction of reading promotion system.

针对部分高校图书馆不同时期、不同程度存在的阅读推广“内卷化”现象，以“全民阅读示范基地”中的64所高校图书馆为例，剖析造成阅读推广“内卷化”的成因主要在于：图书馆显示度低、推广组织缺位、馆员职业倦怠、方式创新不足、学生参与意愿低。破解阅读推广“内卷化”应采取加大经费投入力度、打造阅读推广“金”品质、推行阅读推广质量诊改、加强阅读推广制度建设等措施。<br>