With the improvement of people's living standard, the demand for service industry level is higher and higher, which is undoubtedly a challenge to the property management of the same service industry. In the face of the increasing diversity of people's actual demand, property management needs to focus on how to improve the internal management of enterprises, train outstanding talents, carry out service innovation, improve the satisfaction of owners, improve the efficiency of property management, improve market supervision and so on. This paper points out the existing problems and challenges and opportunities of property management service from the perspective of development, and analyzes how the property management company can promote service innovation and improve the level of property management by strengthening its own management and carrying out various strategies.