organizational behavior modification (OBM) is a plan for managing the behavior of employees through a formal system of feedback and reinforcement. Specific OBM techniques vary, but most have four components:1. Define a set of key behaviors necessary for job performance.2. Use a measurement system to assess whether the employee exhibits the key behaviors.3. Inform employees of the key behaviors, perhaps in terms of goals for how often to exhibit the behaviors.4. Provide feedback and reinforcement based on employees’ behavior.