To accomplish this challenging task, intensive effort to attract new believers, be they black, brown, red or white, from all strata of society, must be exerted. Hand in hand with this endeavor, particularly in local communities, goes the development of the distinctive character of Bahá’í life. Prompt attention must also be given to the acquisition of local Hazíratu’l-Quds and endowments; and the translation and publication of Bahá’í literature, especially in indigenous languages, must be accelerated.