The implementation of the brand str

The implementation of the brand strategy, to lead the healthy development of the industry, which is Suning Tesco management philosophy. On this basis, strengthen brand management, based on their know-how, an accurate analysis of customer behavior, combined with a global understanding of the characteristics of the product, fully play their years of sales experience, combined with supply chain management capabilities, further improve purchasing power, expand their brand, number of customers , the scope of subscription and scale, which reduces the cost of products, improve the propensity of the consumer to buy. Also on the strict requirements of the use for products strengthen research to develop effective work through product rules and sales management program, a clear market position and extend the influence of the brand.