In this paper, prior to the validat

In this paper, prior to the validation of the research hypothesis, there are three dimensions of customer participation, one-dimensional variables of customer psychology, The three dimensions of customer citizenship behavior are analyzed, as shown in Table 5.14, where the mean values of each variable range from 4.11 to 4.87 The standard deviation is between 0.786 and 1.10. The results show that information sharing, interpersonal interaction, cooperative behavior There was a significant positive correlation with customer psychological ownership, and between customer psychological ownership and customer recommendation, customer helpfulness and customer feedback There is a significant positive correlation between each dimension of customer participation and each dimension of customer citizenship behavior.